RETAIL TECHNOLOGY INNOVATION HUB

Klasha has announced an additional $2.1 million fundraise, to complete its $4.5 million seed round.

This included Amex Ventures and Global Ventures.

Klasha builds cross-border commerce solutions for African consumers wanting to make international payments from the continent and international businesses wanting to sell into Africa.

It will use the proceeds to expand into five more African countries in 2022 and re-launch its consumer app - renamed KlashaCart - to allow African consumers to shop from eligible international merchants online.

Sacha Haider, Partner at Global Ventures, says: “African consumers want the same thing as consumers everywhere else – access to quality products, at a good price, through a seamless shopping experience.”

“Despite impressive growth, e-commerce only makes up 2-5% of total retail on the continent, highlighting the significant opportunity to provide a better experience for the 520 million digital buyers that are anticipated in Africa by 2025.”

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