Adviser PK: Nigerian startup Klasha will get an extra $2.1M for its cross-border commerce play – TechCrunch

Lagos and San Francisco-based Klasha has obtained an extra $2.1 million to finish its $4.5 million seed spherical. The startup, which offers a number of merchandise for the cross-border commerce area in Africa, raised this new financing from a gaggle of worldwide traders co-led by American Categorical (AMEX) Ventures, the strategic funding group of American Categorical.

This funding is AMEX Ventures’ first in an African startup. The agency co-led the spherical with World Ventures, the MENA-focused VC that has backed the likes of Tabby, Helium Well being and Paymob. “I feel the truth that AMEX is now investing within the continent, particularly after investing in corporations like Stripe, is basically highly effective,” mentioned Klasha CEO Jessica Anuna to TechCrunch, including that World Ventures approaching board can also be noteworthy for the corporate.

Buyers from its first seed tranche resembling Greycroft, Seedcamp, Plug and Play, Berrywood Capital and Breega doubled down.

Based three years in the past and launched in 2021, Klasha is tapping into Africa’s cross-border area with an enormous e-commerce market price of over $25 billion. The startup is fixing cost points African retailers and customers face once they pay for merchandise online through completely different cost strategies.

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