Klasha partners with TechCabal to produce whitepaper on international e-commerce in Africa

Across the world, digital commerce, or e-commerce as it is more popularly known, has evolved to become a significant driver of global economic transformation, creating new use cases and business opportunities for the industry. Africa is no exception to this.

According to research by Statista, in 2020, the revenue generated by online shopping in Africa was estimated to be around $27.97 billion, an increase of 53% from 2019. Estimates further show that Africa’s e-commerce revenue will keep increasing between 2021 and 2025.

Africa’s internet penetration also supports this growth. There are approximately 465 million internet users on the continent, and this figure is estimated to reach nearly half a billion by 2025. The United Nations Conference on Trade and Development (UNCTAD) also reported that the number of online shoppers in Africa has surged annually by 18% since 2014.

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