Afrikan Heroes - African Cross-border Ecommerce Enabler, Klasha, Raises $2.4m Backed By Greycroft

Klasha, a cross-border technology company based in San Francisco and Lagos, has announced the raising of $2.4 million in seed funding to build technology infrastructure for cross-border commerce in Africa.

Greycroft led the investment round, which included Seedcamp, Berrywood Capital, AVG Basecamp Fund, Practical VC, Plug and Play, First Round VC, Expert Dojo, 2.12 Angels, MiLA Capital, and angel investors such as Joe Cross, ex-Marketing Head at Wise (formerly TransferWise), Santosh Ankola, ex-Head of Product at TechCrunch, and Michael Pennington, co-founder of Gumtree.

“By 2025, half of the world’s population will live in Africa. At Klasha, we’re building the technology to facilitate frictionless cross-border payments and allow international businesses to scale seamlessly into Africa through our API. Equally, we’re giving consumers in Africa the same access to the global e-commerce economy experienced on other continents. It is imperative that African consumers are able to remain globally competitive, which includes having access to the goods they want without payment or delivery restrictions,” said 29-year-old Jess Anuna, Founder and CEO of Klasha, ex-Amazon, Net-a-Porter and Shopify, said.

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