Retail Wire - What does innovation mean to retailers and brands?
What does innovation mean for your brand?
That was the first question I asked industry executives as I moderated panel discussions at The Retail Summit inaugural event in Dubai. All the panellists represented lifestyle brands – Made.com, Klasha.com and HEMA. None were U.S.-based. Each identified market opportunities on which they sought to capitalize.
Here’s how these brands are applying innovation in areas of their businesses to connect with customers, fulfil on-demand and drive growth.